I grew up in a family of intellectuals, surrounded by books and ideas. Dante, Galileo, Cervantes, Rodari, tokusatsu shows, and lost civilizations ignited my imagination and fueled an infinite curiosity.
I built my first website in 1998 – the same year I graduated in Milan – back when the internet still felt like a wild, uncharted playground. No algorithms, no metrics, no growth hacking. Just curiosity, a blinking cursor, and the genuine thrill of putting something out into the world.
That spark turned into a career: two decades in digital media and advertising – pioneering performance marketing in Italy, launching subsidiaries, building startups, and making plenty of mistakes along the way. It was a good ride.
Through all of it, a few constants never changed: books, trails, flights, music, and good films. They’ve always been the background hum of my life.
After many years as an urban creature, I eventually made the move and now live in the countryside – slower days, open land, solitude in nature.
This blog is structured as a series of conversations with AI — an excuse to stay in touch with how technology keeps evolving, from a quieter place than before.
Welcome.